As
we write this report a Dollar is N185. What that means is that if you
are able to generate $1,000 as income in a month, that will be N185,000.
If you can build on that and make it $10,000, that’s close to N2M
monthly income.
People
who are into importation business may not be happy with the downward
trend in the value of the Naira since they will need to put more Naira
together to be able to purchase products abroad than they needed to do
previously, but for those who can generate income online, it’s the best
thing to happen to the country. Talk about one man’s meat is another’s
poison!
To
make it even sweeter for online income seekers is the huge amount of
money being pumped into online advertising by individuals and corporate
organizations that are targeting the huge Nigerian and global Internet
users.
A
lot of this advertising money is now going into online videos as it has
become easier for Internet users to stream videos from various devices,
including phones.
Since
more people are now watching videos online, the YouTube platform has
increasingly become very attractive to advertisers who spend a lot of
money on YouTube to be able to reach its massive users.
And
of course the sweetest part of this opportunity is that anyone can draw
from the huge cash available on YouTube to create a consistent source
of income for themselves. All that is needed is to create videos for
YouTube.
SuccessDigest
spoke with Mr. Toyosi Oyetunji who is a social media enabler for
Google, which owns YouTube recently, and he disclosed a lot of
information about this opportunity.
Read on …
What Is YouTube All About?
Well,
YouTube is one of the products of Google - so, YouTube is like a sister
company to Google. Sometime ago, 10 years to be precise, Google bought
over YouTube, and today, it is the biggest video platform in the world.
It
is also a search engine like Google. YouTube is where you search for
videos of anything you want to watch. You can find videos on several
topics, for instance, videos on how to do facial make up, how to cook
Ogbono soup, etc.
In
a nut shell, it is a video based search engine, where people can go and
search for information or learn something. For instance, I learned how
to handle cameras on YouTube.
What Kinds Of Videos Can One Create?
You
can create any kind of video, except illicit ones - anyone that is not
morally accepted, because there is no restriction to accessibility, as
children can just go there, click and watch.
For
instance, my daughter often goes on YouTube to watch cartoons and the
likes... So, you can upload educational, instructional, religious,
musical, entertainment, comedy, football, and political contents on
YouTube. It is safe and gives a global reach to you. The exceptions are
just the illicit contents that can't be consumed by the public.
How Can One Go About Creating The Contents?
It
is as simple as using your phone to record a video and uploading it
directly on YouTube. You don't have to be a professional or an expert.
Though,
as you go on, you may want to improve on the quality of your video, but
ordinarily, I can use my phone to record an event and share to people
as it is done in Facebook.
Don't
forget, it is a social media platform like your Facebook. So, you can
start with your phone to having a big production setting - it has no
limit or entry limitation, just have a video and the sound must be very
good.
Is There Need For Any Form Of Expertise, Equipment, Or Training?
Well, it depends on what you want to do. It ranges from the little phone production to having a big production outfit.
It
also create avenue for you to make money with your content. There is no
need for any expertise, no need for getting certain equipment or
training on how to create YouTube video content.
What you only need to do is to be a YouTube partner, simply by filling and submitting a form online.
Thereafter,
Google will reach out to you and create what is called an Adsense for
you. Once you have your Adsense account, you upload your videos and
monetize it - money is going into your account every day as people are
watching the contents.
What Is The Guarantee That It Will Be Profitable?
Anything
online seems profitable, but it depends on the quality and
acceptability of your videos. If it is the one that is widely
acceptable, like comedy and entertainment, you can make good money.
These kinds of videos are doing very well online. People love
entertainment and comedies videos a lot. Such videos usually have
hundreds of thousands views within a short time.
Basically,
it is how much interest people have and accept your content online that
determines how much you can make from it. For instance, "oga @ the top"
had almost a million views in a week - that tells how funny it is.
Capital Requirement
It
does not require much capital, once you have your phone and you have
Internet connection to upload your videos, you are good to go! Though,
it might consume Internet bandwidth, but it is not capital intensive
like people may think. You only need to make sure the sound is good -
because if the sound is bad, people who want to watch will just drop
off.
How Soon Can Someone Start Expecting Returns?
It
takes a while, as you have to build followership, people must trust
your site and the contents must be consistent. The word consistent is
very important - if they come on every week and they are seeing good and
interesting stuff, they will subscribe.
By
this, you will build your subscriber base which gives you the loyalty
from viewers to come back every time. So, it takes a while to build
followership and a hard work to be consistent in dropping videos on a
regular basis.
How Much Should One Be Expecting To Make?
You
can't envisage that now, because you don't know how acceptable your
videos will be and how many views they may have. You are paid per a
thousand views, so you have to have more views to earn your money.
For Someone Who Is Uploading Videos Regularly And Getting Things Right, How Much Can He/She Possibly Make?
You
can make between $2 to $20 per thousand views. So, like I have earlier
said, what you can make varies depending on the acceptability of the
kind of video content you have.
For
instance, entertainment and football content can earn more money,
because they are highly consumed contents, loved by people. So, if you
have 200,000 views and you are making $5 per thousand views, your money
will be $1,000 in a month.
The
beauty of this opportunity is that you can build upon whatever income
you are making by dropping more videos. Imaging having one million views
in a month at $5 per thousand views, that’s a monthly income of
$5,000.
What Are You Actually Doing For Google In Nigeria?
Well,
I help people who want to generate video content to do it - I help them
to create quality videos. For instance, if you don't have a camera, my
company will help you create the videos you want to do with our camera
and upload it.
This
is just for you to be comfortable creating content for YouTube, that’s
what I do for Google. I’m like a third party between Google and people
who want to create video content. I come with my equipment to help shoot
the video, direct it, upload it, and also teach you how to upload it.
Is There Any Assistance Google Provides For People Generating YouTube Videos?
Yes,
there is. That is what they are doing through me. My company helps you
with camera to shoot your videos and upload them. It is almost as if you
are not paying anything - camera is for free, and I help upload on the
Internet. So, when you start making money, you can then get your own
camera.
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