Instagram Marketing 2.0 Made Easy

Discover: Latest Online Marketing Techniques To Boost Profits Using Instagram

Welcome to the latest and very easy to apply Instagram Marketing Training, designed to take you by the hand and walk you through the process of getting the most out of Instagram.

We are so excited to have you here, and we know this will be very helpful for you. This exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool, what you really need to know in order to dominate Instagram Marketing the easiest way possible, using the most effective tools and in the shortest time ever.

What Instagram is all about
Instagram is a popular application for sharing photos and videos with friends and through social networks like Facebook and Twitter. This application is meant for Tablets and smartphones. Compared to other social networks, Instagram is relatively simple and very user friendly. It focuses exclusively on sharing and editing pictures using different filters. You can also share short 30-second videos.

As of now, you cannot download or use this application on your personal computer, although you can check it from any computer by going to www.instagram.com.

Where did Instagram come from?
Instagram was created in San Francisco, California, in the United States, in October 2010, by Kevin Systrom and Mike Krieger. For the first time, sharing photos could be done instantly, with no cables, flash drives or software, making this application an instant success from the very beginning, reaching over 1 million registered users in December of that same year.

The application started to get the attention of web giants Twitter, Facebook and Google. Facebook bought Instagram in April of 2012, for one billion dollars. The name comes from the curious combination of "instant camera" and "telegram". In the beginning, this application was iPhone Exclusive, but due to its popularity, it expanded to the Android ecosystem.
Instagram currently has 300 million registered users.

How can your offline business benefit from Instagram?
Because there are plenty of social networks used for doing business, some people wonder how choosing Instagram can help their business.  Many experts in the field have an answer for this question, and most of them agree on one key point: the success of any business starts when its founders use all of their creativity to drive the growth of the business. That's when this wonderful application comes in handy.

Instagram offers many benefits for your business. Using this application, you can display photos or short videos to let people know about your business, its activities, its creation process, its staff, products, and so on.  By doing that, your customers will become more familiar with your business. It is important to always keep your business information up to date. This shows dedication and seriousness. Keep your business account separate from your personal account.

Include a link to your site in your bio, because this is the only place in which Instagram allows for it. A consistent name will provide better recognition for your brand, as well as a picture that can help define the activities you perform as a business. Also, add a clear description in the profile.

Carefully following these tips could help give a boost to your business.

How can you benefit from Instagram as an Independent Professional?
Today, in this global society and surrounded by its great amount of information, it is possible for anyone to take their business to the next level. That's where the importance of social networks and applications that serve as tools to perform or engage customers in any activity comes into play.

Many freelancers are looking to increase their income, and Instagram seems to be the best option for achieving that. Thanks to this application, you can determine whether your followers are connecting with your brand in a positive way. You can make use of your imagination to upload photos and make them available only through Instagram.

You can also use hashtags to increase your number of fans, thus establishing your business as a leading brand. You can use geolocation, so they can find your shop easily. Nothing’s better than to make your business information easily available for your followers.

Promoting products with creative and professional photos has always been essential for selling goods online. 67% of consumers consider detailed images, product information or even other customers’ reviews, valuable resources when deciding on a purchase. Instagram’s platform is powerful for this.

All of these leads, when properly implemented, can help any freelancer develop creative control over their business activities and increase revenue. 

How can you make money with Instagram with online marketing?
With Instagram, there many ways to make money, you just have to organize your ideas and implement certain strategies.  First, have a targeted audience. Extensive studies show that women are 10% more likely than men to show support for a brand and are 17% more likely to act on social media. Men are less interested in buying directly on social networks.

Rates of social media activity for men and women are 33% vs. 30%, respectively.  The most active users on social networks are women, and 55% of Instagram users are women. Instagram is so popular that it has become the ideal social environment for turning followers into actual buyers.

All of this points out that for getting better benefits, it is very important to connect with the emotional side of people, and Instagram connects with emotion. For that reason, creativity should be aimed at people’s emotions, thus moving your audience through sensitivity.

This data reflects the importance of Instagram and why it is considered the best application for selling. Instagram audiences of examined brands grew 17.7% during the last half of 2015. This shows that each year, the number of followers increased at an amazing rate, compared with a 1.9% growth in Facebook audiences over the same period.
Instagram is being used much more frequently to establish brands and better connect with potential customers.

Why you should definitely use Instagram for your Business today
Instagram is an amazing tool that can help your business stay in touch. Below, are some amazing benefits, as well as some shocking facts that will help you get the most out of Instagram on behalf of your business.

Visual marketing
As an exclusively visual application, Instagram has managed to grow by almost 150 million users. This is faster than Facebook´s and Twitter´s growth. This is the reason why Instagram is chosen to do something very novel, because it is visual merchandising.

There is a saying. "A picture is worth a thousand words." Creative people, must not pass up this development and make use of it. Knowing that the picture can do the work for us, means the less work we have to do.

The strategic use of hashtags
Like Twitter, you can label or create a hashtag to unify photos by a theme, settings, etc. It is important to note that anyone can read what is published with a hashtag whether that person follows you on Instagram or not. That way, you can significantly increase exposure of a post to new users who like a particular label, comment on your photos and can even start to follow you.

More diffusion is generated to your photos. It may be more likely to achieve objectives, because this well-implemented strategy will provide many benefits and will be noticed when looking at your bank account.

Emotional connection
All photos, good or bad have the same reaction of emotional intensity. Photos transmit emotional responses. You can easily use posts to cause powerful emotions in your audience in order to produce the effects you want. If you want people to connect with you and your purposes, use images that provoke the desire to participate and contribute to the cause. If you want to celebrate an event or achievement with your audience, use messages that stimulate those emotions.

 The use of emotional connections through your messages dramatically increases their commitment and helps achieve goals. You can never overlook the fact that Instagram always connects with emotions.

Directing traffic to your website
One of the most important things we all want is more visits to our websites. If you want to drive visitors from Instagram, it is important to make sure you post a link to your website. This is the only way you can put an active hyperlink on Instagram. The mention of a website or a call to action (CTA) is a flag, a button, or some kind of graphic or text on a website designed to prompt a user to click on it and continue through a funnel conversion.

It's fun
One of the best things about Instagram is that it's just fun. Messages make you laugh and you reach the point of making any picture that is impressive go viral.  You can appreciate and see the beauty in the simplest things. Instagram has changed the mindset of content marketing, because when you're having fun creating your content, you don't watch the clock.

Take this application to the fullest. This will be the first step to further develop your skills and reach more people. When Instagram creators thought of this application, it was designed to provide entertainment.

To connect with clients
Many think that Facebook and Twitter rule the social media market when it comes to connecting with fans. However, Instagram generates 120 times more followers than Twitter (as reported by Forrester Research).

Instagram is the perfect platform to connect with customers, listen to their feedback, and build relationships through conversations. You can share a photo of a new product and ask people to write what they think of it. Something that will bear fruit in time is to offer new project developments and see if customers have any interest in visiting you. Instagram has that effect. It will help you maintain more direct contact with your followers.

Reaching new audiences
There are many cases where you use other applications with in a circle of friends, and you don't understand why your ads are always being discussed by the same people, and your label or hash tag are very rarely positioned as a trend.

For Instagram, the gold medal comes when your ads reach new audiences. Photographs, images with some memorable phrase or even a short video will always generate interest in more people. This application makes your ads become a trend on Instagram. For this reason, a large majority of users confirm that Instagram will connect and reach new audiences.

Feed your other marketing channels
The content created in Instagram can be easily shared across all of your different marketing channels. Just simply enable Instagram to share your photos automatically on Facebook and Twitter. Even if you do not want to share your photos on different networks, you can save your photo to the Camera Roll on your phone and access it when you are ready to publish. The content sharing on Instagram can also be used in marketing campaigns.

Generating sales
Creating professional images to promote any product and highlight a service has never been so easy and affordable. Thanks to visual platforms such as Instagram, such promotions can provide more sales than other applications of this type. A report on e-commerce platform Shopify found that the average selling price on Instagram is $65, compared with $55 and $46 for Facebook and Twitter.
Always be clear and seek creative ways to showcase your products. Let your pictures speak for themselves, because creativity is the main source of growth.

Incorporating photos of your followers
Instagram allows you to incorporate photos into your page. With this option, you can show pictures of your brand and product by incorporating your followers on Instagram.  Make sure you tell them you are using their pictures, so they feel appreciated. Ask for permission to use them. The goal is to encourage or impress your audience by showing that you offer a product or brand high in quality.
This way you will see many more followers sharing photos and using what you promote. Your followers will be involved and surely grateful for that gesture.

Shocking Facts
·         There are over 300 million active Instagram users, and 70% of those are outside of the U.S.
·         20% of web users are also active Instagram users.
·         90% of Instagram users are under the age of 35.
·         Focusing purely on the top 25 most engaging brands, the average post engagement rate is 3.31% on Instagram, compared to 0.07% on Twitter.
·         Furthermore, average profile interactions were 19M on Instagram vs. 502K on Twitter.
·         Peak interactions on Instagram is between 8 and 9PM. 30% of publications are done during the week-end.
·         On Instagram, 53% of posts have at least one hashtag. 20% have more than 6 hashtags.
·         76% of Instagramers declare that receiving likes encourages them to publish more. 65% of users would feel flattered or honored if a brand liked one of their posts.
·         A photo posted on Instagram generates 60 times more commitment than content on Facebook, according to Forrester Research.
·         Instagram will bring in $595 million in mobile ad revenues worldwide this year, and $2.81 billion by 2017
·         Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter.
·         Marketers investing 40+ hours per week on social media are 42 percent more focused on Instagram than those investing 6 or fewer hours a week.
·         60% of professionally marketed Instagram videos receive over 250 interactions, compared to 49% for Instagram pictures.
·         Just 42% of teens use Instagram predominantly on a mobile device.
·         70% of Instagram users log in at least once a day. 35% check Instagram multiple times per day.
·         Only 23% of Instagram users utilize the direct messaging feature.
·         Instagram photos featuring faces get 32% more likes.
·         Users post 1,000 comments every second and like posts 1.2 billion times a day. It’s simply more evidence of the kind of activity your brand is looking for.      

 Top Instagram Marketing Tools and Services
Iconosquare 
Iconosquare is an online web-based tool for Instagram formerly known as statigram. It offers a simple and fast way to share large amounts of content and interact with it and provides you with up to date detailed information about your account and your Followers. Some of the advantages offered by this application are:
·         Statistics: it allows you to measure the popularity of your posts and contests, growth of your follower base and its participation on your posts.
·         Promoting: it promotes your Instagram publications on social media sites like Facebook and Twitter. 

Sprout Social 
Sprout Social is a software company focused on helping other companies manage and monitor their social media presence under one platform, which is used to create plans for those companies’ growth on social networks. It is one of the most complex social network management web sites on the internet, and it's of great help for monitoring your Instagram content.

Some of its features include: exclusive Inbox for Instagram or any other social network, real time Brand monitoring (publications), comprehensive reports, multi-profile management tools (up to 30 profiles), and others.

The do’s you have to apply
Some of the things that you can implement when using this powerful tool to grow your business are the following:

Regularly publish business matters with a small sample of personal photos
Your company has just launched a new product, take a picture and share it with your followers. You can also promote a contest in which your followers post pictures of themselves using this product, share pictures of the company’s parties and gatherings, introduce expert staff members, etc.

A photo of the conference table filled with lattes in the morning, an honest goodbye letter accompanied by a picture when an employee leaves; this kind of stuff will help create a connection between staff and fans, making fans feel part of a larger family.

Create a complete biography in your account
Include the full name of your company, a concise description of the name’s conception, a link to your website and a profile picture that clearly identifies with your brand within your profile. These are the fundamental elements of an Instagram profile.

These detailed descriptions will make your brand an interesting site for visitors, and they will also help your visitors locate the kind of content and publications they are after. You will save time and earn followers that really identify with your profile. The more detailed the information is, the better the posting position will be.

Start conversations with customers around subjects
Many companies use Instagram to interact with their customers by posting photos of things unrelated to their products. For example, publishing photos of a personal event or staff member's pet or hobby, is an easy and fun way for people to find that sweet spot between personal matters and business without having to first connect to a specific product.

This would greatly help to strengthen the customer's perception of the company and make it feel more human. It will show many of its facets, such as teamwork, fellowship and good personal relationships. Remember, Instagram connects with emotions.

Showcase your products in beautiful surroundings
When showing a product on Instagram, remember that you are using it as a venue to make money with your products. For this reason, do your best to create a great product publication. If your product is big and consequently takes up lots of space in pictures, locate a good photographer to get its best profile. Pictures of your products will be one of the major selling points in your publications.

The don’ts you have to avoid
As useful and as popular as Instagram is, there is a chance of having some problems when not used properly.  Incorrectly using it may have consequences that can be dangerous for your business or simply make your customers feel uncomfortable. Here, I show you the things you should not do:

Don’t post low-quality pictures
While it is true that this is a purely visual application, it does not mean that any low quality picture should be published. Users will just pass them by or make negative comments. It also does not mean that you need to hire a professional photographer, or that you have to rent a cutting edge photography studio. You have to try to take good care of your pics and use the filters offered in-app to help yourself and your product.

Remember that this will help you keep good comments coming and getting more likes.

Don’t Spam
Always be genuine, authentic, always be yourself and don’t ask people to always follow your posts. To be successful on Instagram, you need to be genuine, to interact with like-minded people that are interested in you for who you are. This way, you can keep a smooth and uncompromised profile.

Too much activity over a short-term period can make Instagram think that you are a Spambot; a fake profile that operates automatically, risking being banned. Instagram is serious about taking steps against this kind of behavior. Remember, people just want to have fun.

Don’t post pictures that do not belong to you
This is likely one of the most important rules to follow on this social network. If there are pictures that you really like, comment on them or share them with the people you follow.  Don’t steal their work or download pictures from the internet to later upload as yours.

You are not only stealing somebody else’s work; you are also making yourself a liar in front of others. If you are caught, you risk losing access to your account. The best thing about this application is that it allows you to be authentic and discover the levels that your imagination can reach.

Using somebody else’s work as your own is a bad idea.

Don’t post too often
It is not necessary to follow a fixed schedule or even to post every day. It is more important to share beautiful and appealing pictures along with useful and entertaining details.

Shocking Instagram Marketing Case Studies
Bloom & Wild 
Bloom & Wild is an online flower delivery service. Objective: to promote themselves and expand their profit margin using Instagram.

Strategy: They used the Power Editor tool to put their ads on Instagram. They tested the popularity of some advertising images by sending them to a mailing list, and the one voted as the most popular was used for their marketing campaign. Then, they expanded their initial investment.

Results: By putting ads on Instagram, Bloom & Wild saw bouquet orders increase 62%, and got to see new customers make positive comments on their profile and order bouquets through the store.

Burt’s Bees 
Burt’s Bees is a company specializing in offering completely natural personal care products. Objective: to promote their latest “Lip Crayon” line of products by means of Instagram ads. Their main goal was to increase ad awareness and recall in their beauty products community. 

Strategy: They knew they could find a growing beauty product community on Instagram, so they focused on the 18 to 24-year-old female demographic in the United States. They showed the ads for their products and kept up with their “Delight your Lips” slogan.

Results: Burt’s saw a 5-point increase in product awareness and a 16-point increase in ad recall.

Discover: 12 Top Businesses You Can Start With N50, 000 Or Less And Become Your Own Boss In The New

You Can Do These Businesses From Home, Part-time Or Full-time And Increase Your Income Remarkably!

As we enter into a new year, here is an opportunity to focus on improving your financial status. One way you can generate or increase your income is to engage in a viable business that is tested and proven to make profit.

If you are low in budget and need a business to start with little capital, such as N50,000 or less, which you can then grow from there, you are in luck today as we present 12 top business ideas we have found capable of making you consistent income, which you can scale up in due course.

You are also in luck today if you are on paid employment and are looking for a small business you can set up and run on part-time basis. You will definitely find one among the 12 that we have profiled.   

So, sit back and devour our list of top businesses you can start in 2016 and pick the one that suits you to work on. Happy reading!  

1. Hair stylist

From creation, the hair of a woman is her covering beauty, and this is one of the reasons why women take quality time out to fix their hair regularly. To become a hair stylist or run a hair styling business is your choice, but I can assure you that whichever one you choose to become, you will never be hungry.

How do you start it? 
Starting this line of business will require some skills or knowledge, and the time to acquire these skills or knowledge will also depend on how smart you are in learning. Some people are very gifted in learning fast, in fact, just by observing things they will have learnt so much while some must be held by the hand to know what to do.

There are a lot of shops around where you can be taught. Take for instance, if you are a woman and on a regular basis you make your hair, that stylist of yours is a potential trainer if you like what she does for you whenever you go there.

What you will pay to have the knowledge or skill can be negotiated based on what you actually want or what you want to know. There are various levels of training and what to learn.

you can start from your home, if for instance you leave in an estate and every lady has to go out of the estate to fix their hair, then you have a very huge market in your hand, but you have to be sure there is no restriction on trading or sales of anything within the estate. So if you have done all that you need to do about marketing your service, then the next thing is how you charge for the service or how much people are willing to pay.

How much can you make?
What is the profit potential of this business? You need to know this because this is what will drive you, now if you leave in an estate like I mentioned before, and you have about 300 women, including girls, and you target just 30% of these number, now because you are just starting many might feel you are not good enough to fix their hair, then you can introduce a strategy to capture them, such as doing free styles or giving a huge discount. 

2. Selling of cosmetic products

Cosmetic products are cream and makeup of all range of products that women use for skin, face, hair, foot, hand, and hair. Both younger and older women want to look good, they buy the body cream that will smoothen their complexion because everybody is conscious about themselves, so they take out time to buy the best kinds of cream, soaps, and other cosmetics they need to rub on their bodies and hair to avoid irritation, and to look beautiful.

So, if you setup a cosmetics shop, where ladies can come to get the best kind of products for their bodies, you will not only be meeting needs but also you will be making money. This is what the Mary Kay’s of this world saw that they spend billions of dollars every year researching cosmetic products that will best suit any skin type under any climatic condition in any region or continent of the world. This is a very huge business opportunity for someone who has flare for beautifying the skin.

The beauty of this kind of business is that it is very unique, unique in the sense that every human skin you see on the surface of the earth is unique, but there may be some form of resemblance and adaptation. The human skin is made up of cells, so your ability to test and define the best cosmetics for a particular type of skin will make you money.

If you are not gifted enough for this, you can go for training, which is highly recommended because if you are not trained to know how to identify the uniqueness of each skin type that ladies have and you go ahead to prescribe body cream for them, you may be doing more harm than good, so you just have to know it, don’t assume, don’t authoritatively ask your customers and friends to go and use a product that you are not sure of the outcome, irrespective of the skin type.

3. Home based Importation business

 When it comes to importation business you have to be a little more careful because if you do not have a very responsible individual to deal with, you may have sent your money before you discover that you are dealing with the wrong person, so, what do you do if you want to do home based importation business?

Get the knowledge 
In every business, there is know-how to doing that business right, there are quite a lot of places you can go to get the know-how for home based importation business, but at the same time you need to be sure they know what they are saying. The best teacher in life is doing what you know how to and love to do, turning that passion into business.

Everyone of us or some of us have one relative or the other abroad, these are people we know and they also know us in terms of capabilities, so, you could start with your family or friends that live in UK, USA CHINA, anywhere in the world that some of the products you want to market are produced in large quantity at best prices, best quality.

So, you will first identify which of the products you want to sell, identifying what you want to sell or what your customers need can be a challenge for some people while it is not for others, but in case you are finding it difficult to identify what you can sell, you may have to visit the open market and see what people are buying and what is really selling.

You also have to consider the season and the time which you are in, now it is the New Year season, which will not be for a very long time and a lot of shopping is going on and also it depends on the buying power of your target market that will also determine what you sell, so you could ask your friends as well.

Your personal observations also matters, now when you have been able to identify what to sell, then getting it across should not be a problem, but if you still have that as a challenge, while you are been trained, you need to ask that as a question so that you can be guided.

What successfully importers do is that, after getting the products based on request, like I have brought in used digital cameras both for professional and amateur photographers and I sold more than 600 pieces of it. At another time I brought in over 250 boxers for men and I sold them all. Now, all these I sold because I was able to market them effectively to those who need them.

Like I said earlier, you can actually import anything you know you can sell, but you will have to consider the clearing of these goods either at the airport or at the seaport, with the help of a clearing agent you cannot go wrong but you need to know a qualified clearing agent so you don’t fall into the wrong hands. But note that it is the volume of what you are bringing in that will determine if you will need the service of a clearing agent.

If your goods came in through a friends hand luggage you will not need the service of a clearing agent and that will reduce your cost, so I advice you start with your friends and families, it will actually reduce cost for you, though some of them may find it difficult to want to carry any load but you have to plead with them and if possible give them some money for the extra luggage, by that you are saving time, some more money, and yourself the stress of running around for the pickup at the port.

Let me emphasize that this business is mini importation, meaning that the total volume of your import is limited, something within $100 and $1,000 or even less, and it is best done if you have someone abroad who can assist you with the purchase and delivery.  

4. Makeup and beautician business

 Examples are spa (facials, sauna/steam bath, and pedicure/manicure), makeup artistry, clothes, and shoe boutiques, lingerie, sales of cosmetics e.t.c)
Mrs Titilola Eromona, CEO and Founder Tilton Home, speaks on the business opportunities in the industry:

To do any of the niche in this industry successfully it’s important to have solid information and knowledge before delving into it because anything that has to with women you just have to be sure you know what you are doing because ladies are the toughest clients to satisfy and they usually can tell in just few minutes of meeting you whether you are an expert in your field or not.

If they don't think you know what you are doing they will turn back and will even discourage others from coming to you but if they sense that you are an expert they will be so loyal and will be great in referring other clients to you. So it’s important to go to certified/excellent beauty schools or become an intern/apprentice with an established beauty house.

The capital needed to start is based on the type of business and the size at which you want to begin. Ideally, some of them can be started by being mobile at first and as the business grows one can get a shop or office, but the best advice I give is start by offering your service or selling your products even if you have just N5, 000, however as the business grows, save and reinvest.

Experience has taught me that when dealing in this type of business, it is best to focus on only 1 or 2 niches that are related as jack of all trades is looked down upon and is paid peanuts, but experts/professionals are paid the big bucks. You can start with one, like I started with beauty consultancy/makeup artistry about 10 yrs ago while I was back in university. Later, I realized I had a natural inclination to give beauty advice and tips, and it’s been a great and fulfilling journey and I wouldn't trade it for another career path.

The easiest advice I give from practical experience to those intending to go into this form of business is "get your work out there 1st". At first it will seem you are giving free advice or free service, but once people get that chance to experience your business they will gladly pay the fees that you charge. Also, women love to be pampered and treated like the queen that they are so if you take this business very seriously and you know what you are doing you can be earning huge amount of money on a weekly bases.

Mrs Titilola Eromona can be reached on Facebook:Tilton home and Instagram:Tiltonhome 

5. Event hall management business

In Nigeria people organize event like every other day, the rate at which event are being hosted is tremendously increasing by the day because people love to be celebrated. You may not have the money to even buy a land, not to talk of building a structure, but you can still do this business because there are thousands of halls and event centers all across Nigeria and you can start with one of them.

What do you need to do?

First is to get a list of all the event centers within and out of your locality and enter an agreement with the managers of these centers. Get to know their dos and don’ts; know how they operate, what they charge, and the duration. Most importantly, build a relationship with them. You can agree with them on the commission you will receive for every client that comes thorough you; how high you can charge and best low they can bargain.

But I like to sound this warning before hand, make sure your agreement is firm enough that nobody goes behind you to get a lower discount after you have agreed with the client, sometimes some clients tend to play smart, in that after you have negotiated and agreed on price, they go behind you to renegotiate with either the owner or those in charge of the hall or center, so you must iron this aspect of the business, because you can loss major jobs because of this.

Now, if you have succeeded in doing all of these, you can then go ahead to run a jingle or newspaper advert to publicize your offers, but if you don’t have enough money for any form of advert, you then have to be aggressive in your word of mouth advertisement which may cost you less. You can also do whatsapp, facebook, twitter message broadcasting, etc., but these are very demanding.

What you charge will be based on what the management of the center agrees with so that if by any reason your client happens to hear from the owners they will give same amount so that you don’t look like you want to cheat them. And this is why entering an agreement with the owners on percentage bases is very important.

If they know that through you they are sure of getting all their halls or centers booked every week, they will have no option than to listen to your advice. If you discover that this business is not already happening in your area, then you can be the first to start it, but if they are already doing it, you could still partner with those doing it and still earn your commission.

Let us assume you have 4 to 5 event centers that give you commission every week, and you get N5, 000 commission from one, then times 5 centers and that brings your weekly income to N25,000, that is money if you ask me, which you can increase by getting more customers for more event centers. 

6. Partnering with estate agents

 For those changing accommodation or looking for new property to buy, you could help them and be earning cool cash from them. It is believed that every property you see on the street or in any part of this country has an owner or an agent that is managing it, so it means you are not alone, you have a lot of agents to work with.

What do you have to do?
This is very simple, you don’t have to appear too formal, just make it very simple. In the past I have in one way or the other assisted friends and family members get accommodation or buy properties, later I told myself that if not for relationship I could have made some money by just referring my friends and family members to those agents.

Get a list of agents you know or those leaving within your neighborhood, know what property they have to sell or rent out and do an advert either free or paid offline or online, then be on the lookout for people to show interest and then you refer them to the agent, but note that before you refer them you must have entered an agreement that you will get a certain percentage of the agent commission that will be paid.

What you will be earning initially may be small because some properties are owned to 3^rd or 4^th parties. How do I mean? If you see an agent that tells you he has a property, by the time you want to go and see the property, you will discover he is just calling another agent that may also need to call another agent who is actually the original agent in charge of the property.

So when the property is eventually taken, every agent that worked on it before it was taken has to be compensated in one way or the other. So you that is just coming in as a newbie or partner will have to receive small thing, but if you are able to get across to the original agent, that means the fewer the merrier.

Even though it is not negotiable amongst the agent themselves, but you are not the regular agent per say, so you need to clarify something’s with agents you want to rent or sell their properties, if you are consistent, before you know it, you would have made some good amount of money that you will be considering becoming an estate agent as a full time business.

7. Coaching for extra academic lessons, music, marshal art, singing, dancing, fitness centers, driving etc. 

This area of business is like opening a consultancy business based on what you know as a person and the abilities you have. Each of these acts can make you real cool money if you know how to go about it.

Well, I don’t think you will need much to start any of these. Sometimes ago I met a friend who just left secondary school and said she was looking for job to do before her admission is ready, I told her to start a tutorial class for children in her compound, each child to pay N50 and at the end of the day she was making about N1, 000 everyday for 2hours lesson with the children.

Now, if you are an academician, that is you love reading, studying, teaching, and solving problems that relate to any subject, you will find teaching students a pleasure and it won’t be a difficult thing for you to start, the same thing goes for the others.

If you like music and you know how to sing, or you like dancing and you know how to dance, or you know marshal art, you can even start with children in your neighborhood and as you make progress you will begin to expand your tent.

Your friends’ children and those in your church can be your first clients. You can even approach schools to train their students in marshal art, singing, or musical instrument. The beauty of these businesses is that you may not even have any of the talent or skill required to train people, but you know someone who has them and they are ready to teach others. You could partner with them and agree on percentage sharing.

The truth is that someone somewhere will be interested once you start making money, but how you continue is what matters.

For the driving lessons, you don’t even need to own a car, you can meet those guys that are already running the training at various locations across the country to partner with them to supply them with individuals that are interested in learning driving. But know that if you have to teach people how to drive either with your car or theirs, you must be sure to have a valid driver’s license as it is one of the credentials for driving.

Also, for the fitness center, you can either own one or partner with an existing one. How do you go about that? Fitness centers nowadays are well appreciated as people now understand the essence of keeping fit. You could come up with a program for schools and other organizations, because we know that people find it hard to take time off for break or leisure. If you are able to design a program that will improve the lives of busy folks, they will appreciate it and pay for it.

The way you want to do that can be very strategic based on the location and the environment where you and your prospects leave. And I also think that the best time for you to carry out your program should be determined by prospects as it suits them. 

8. Event/Interior decoration

 To be an event/Interior décor you also need some level of training because you will have to know how to blend colours that suits your clients taste. You will have to learn how to charge your client based on what you want to do for them, and you will also know how to source for clients in as much as your kind of business is highly competitive.

You really don’t have to have too many thousands of Naira to start this kind of business, because Rome wasn’t built in a day, so, you have to start with what you have and where you are. When I was still in Warri, Delta state, I was involved in decorating my church for a very long time, and I was doing it with a lot of zeal and zest, I was not bordered about being paid or compensated. But at some point down the line I had to leave Warri and behold there was a very big vacuum to the extent that at some point when the church was going to celebrate a major event, there was nobody willing to change the decoration, that the pastor had to call me to come and assist them with the decoration, but at this time I was far away in Abuja.

Now, why am I saying this? Sometimes we have the opportunity to show our skills but we hide it and even when we are not around we are not missed at all because we were never making any meaningful contribution to our society. Today, event/interior decoration business is one income source for me.

It doesn’t matter how you are starting out, just let people feel your presence and make impact with the skill/talent God has blessed you with and before you know it, your gift will begin to make way for you. If you make your decoration/interior skills known to those very close to you, you may not be making the kind of money you want to make initially, but if you continue before you know it, you will become a hot cake that people will be sorting after with money in hand.

But if you are gifted in these areas you can also learn the trade and begin to practice before you become perfect. To learn any of the trade is not as difficult as learning to fly a plan. What it only takes is your passion and determination. I have trained quite a few guys who are doing very well today, and I also know that there are a lot of places you can go out there to get trained.

How much can you earn?
What you earn in this business is strictly dependent on what you know and how best you know it. To decorate an event hall that will seat 250 people in Lagos today will cost nothing less than N80, 000. This is also subject to the area in question. For instance, if you have to decorate this same hall in an area like Ajegunle, you may have to price less, but if you are going to decorate the same capacity hall in Eko Hotel and Suite, you will definitely charge higher.

What will inform your pricing are location, personality and taste of your clients. Some clients actually come with pictures of what they want and how they want it, so all you need to do is cost appropriately so you are not short changing yourself. Give them a reasonable quote and if they feel satisfied with it, you get the job.

If you have mastered the act and you know what to do, what to say, and how to do it, you will be amazed how much you can make weekly.

The same thing goes for interior décor, clients will invite you to their homes and want you to makeover their home, and if you don’t have all that it takes, you may lose out, but if you have been trained, or you are gifted in blending colors to match, then you are in the right business. Although, most clients usually have their choice designs, but you still have to advice them to ensure their choice is right, or if wrong you correct them.

One thing you must not do is to insist that what you are suggesting should be final. Let them be part of the decision making process even though you are the interior décor, because they are the ones to leave there and so you must be able to explain to them why you are doing what you do and why the choice of the materials you are using. 

9. Running a daycare service in your neighborhood

 Gone are the days when mothers have to seat at home to take care of their young even though they have the capacity to make extra income for themselves and their families. Today,  because of the rate of expenditure in every home is on the increase and only daddy’s income can no longer be enough because the family is also growing, then mummy has to join the work force leaving the under 3 and under 5years to stay somewhere till mummy or daddy returns from work.

Now, if you find yourself in this kind of environment where you have a lot of working class women, you are in business, but before the children start to come, you must do or have the following in place.

You need to have the passion for taking care of children:

Passion is one major thing anybody that wants to succeed in life must have for what they do. You must love children and you must know how to care for children. If you have those two things then you have found another source of income.

You also need a space that is very convenient for the children to play and play again. When you don’t have enough money to rent a place, you could start with children of friends and family, even if you have to admit them for free, and because you are just starting on a low key, you may not charge very high or as much as others charge, but you have to make sure you are able to take something that will be reasonable.

Please note that as you start, you may be drawing the attention of others and even those in government but not to worry, you will always overcome whatever challenge you come across but you also need to be determined and focused on what you have set out to do and once you have made some level of success, you can then proceed to taking the vision to yet another level.

Some may still feel they don’t have to pay for the service you are rendering to them, but don’t worry you will soon drop such person’s child and focus on the ones that appreciate what you are doing. Also, note that as you make progress, you will be making arrangement to be ready for the government officials that go around making sure that this kind of business is done the right way.

Sometimes, it is even better to know all the requirements before you start, but some individuals get discouraged easily over little frustration, that is why sometimes we also advice that you just start something small and make sure your eyes are open and your ears on ground, so that you are not taken unaware. 

10. Neighborhood laundry service

 Any service provider anytime any day will always be in business, why did I say this? We leave in a busy world where everyone seems to be too busy for themselves and are constantly looking for ways to get some relief, and laundry is one thing anybody likes to be relieved off.

If you leave in a very busy and densely populated environment, this will not be a bad business to do at all because you have the market right in front of you. And to think of starting it will be very easy depending on your level of entry.

I spoke with a friend sometimes ago who runs a laundry business, he said he knew someone who invested the sum of N10million into a laundry business and after 7months the person felt frustrated and sold the business and cashed out less than N3million. Now, what will you say about that? Was it that he didn’t have enough money to run the business or what?

Everything is not about money, and it is not about you seeing Mr. A doing the business and succeeding in it and because of that you too think you can do it. It is about knowing what to do and how to do it. This takes us to how important acquiring the know-how is. Please, understand that the know-how that we are talking about is in levels and phases.

Do you need a special know-how to wash your clothes? The answer is no. but if you have to do this business more professionally, then, you cannot do without the right know-how. People fail in business not because they don’t have money to run the business but because they lack the right knowledge on how to manage it.

There is enough money to be made in laundry business but you need to work diligently hard and to learn all that it takes for you to run a profitable laundry service business. You can walk up to an already established laundry business service centre and make your inquiries. Some of them actually train people who want to do this business, so from that training you will know all that is required.

You don’t even need a shop to start a laundry business, you can start from your home and be doing home delivery service and from there you can build the business.

If you have 10 customers that bring minimum of 5 clothes each, making a total of 50 clothes to you every week and you times that by N200, which is what you charge for one, that will amount to N10, 000 in a week. You can then scale it up to get more customers and also get existing customers to bring more clothes and other materials. 

11. Neighbourhood cleaning and fumigation service business

 On a daily bases people find it difficult to get rid of pests and insects from their homes and they will need the services of a pest controller. This type of business is highly professional in the sense that you will be dealing with chemicals that are harmful to man, so there is need to be more careful when it comes to administering pesticides and insecticides.

Why did I say it is highly professional? It is because sometimes people take a lot of things for granted. Some months ago, I learnt of how a mother got some chemicals to disinfect her home and she carelessly placed the bottle in her home. While she was away, her little daughter found the bottle and drank some of the chemical. She was rushed to the hospital where I met them.

Also, not only that these chemicals can kill, it can also damage your skin or property, so you have to learn how to mix them up appropriately and how to dispose of them immediately after use. These chemicals are powerful that they can even destroy the spraying can if not properly mixed or disposed off on time.

Nobody likes to see pests or insects around them so they constantly resist them from where they leave.

What you charge and how you go about doing the job, as well as the chemical that is required to take care of a particular pest or insect, are all what will be explained to you when you go for the training before starting.
You can be trained at various places, SADC has organized such trainings in the past, if you are interested you can contact us at SADC and you will be guided, but I also know that there are several places out there that will offer you that service, but you have to do your due diligent to ensure they deliver what they promise.

Your target markets are hospitals, schools, industries, and other business places, and you can also visit places of worship to offer your service, and from there you can get referrals if you have done a good job.

How much can you earn?
 What you earn may depend on the extent of service you render, some do complete fumigation, some specify what they want and the area of the house you should focus on, and so the charges varies, but if you are trained by a professional you should be able to get a price range you can work with and still be making good profit from the business.

But seriously, I assure you that this business is lucrative, because it is not like what people do every day, so you need to have a large data base of customers you want to be visiting every 6months to take care of their environments, which includes offices and homes. 

12. Product reselling

 Many importers and marketers all over the country spend money to bring in goods to sell in the country and because we have a very unique market in Nigeria where you can sell virtually anything. Some of these products are not at the reach of everyone that needs them, so if you have identified such unique products that are scarce in some areas of the country, you will be solving a very huge problem by making them available to the people at a reasonable price and you will make your money.

Let me give you a very quick example: In the cities there are quite a number of products in large supply that are however scarce in the rural areas. If you are able to get these products across to people in the rural areas you will be meeting their needs and you can earn their money. At this point I may not be able to specifically say that this is the product to resell, but you can tell based on your findings in the area you want to supply.

On the other hand, most of us have travelled to our villages at different times and you know some of the things that you find difficult to get where you are based in the city but are plentiful and even wasting away in the village. You might not be the only person who needs these things in the cities, so you can start a business going to the village to get items that are in good demand in the cities, put a reasonable price on them and make a good profit.

I know a lot of people who are into this kind of business and they are making it, because you have done it once or twice, you could even enter an agreement with the driver that usually bring you, in case you are not driving, to help you deliver it once it gets to him at the park, either through a family member or a friend you have also made an arrangement with in the village, so it means you don’t have to be on the road every now and then to get your produce in.

So, it will work both ways, either you are bringing in things from the village to sell in town or you are taking things from the town to sell in the village, either way, you are in business. You may not even need to travel at some point, like I know it happens in Lagos, because of the population in Lagos compared to other states in Nigeria, you could do this business successfully in Lagos without travelling to any village.

If you are able to locate a place where things are sold in bulk or whole sale price, you can buy and resell to retailers. You don’t have to have a shop to do this business, you could be doing it on part time as you have the time, and if you are able to make progress you can then decide what level you want to take it to. It works in Computer Village, in Ikeja, and it works in Oke Arin Market in Lagos, it also works in Oshodi Market and in Alaba Int’l Market, Ojo, as well as in Mile 12.

So locate a market and solve a problem and get paid.

Conclusion:
 Each of the 12 businesses we have discussed can really help you to make extra income or start a business in the New Year, which you can grow into a huge enterprise in a few years. But understand that nobody says the road won’t be rough, but if you are determined, focused and determined to success against all odds, you will scale through any huddle that you see on the way. But I tell you the truth, the major obstacle you are going to have is your very self. Not to believe that you could do it, and not to do anything at all will mean that you don’t need extra income.

Why You Need To Start Making Money Online

More than ever before, this is certainly the best time to take the vast income opportunities on the Internet seriously.

 

As we write this report a Dollar is N185. What that means is that if you are able to generate $1,000 as income in a month, that will be N185,000. If you can build on that and make it $10,000, that’s close to N2M monthly income.

 

People who are into importation business may not be happy with the downward trend in the value of the Naira since they will need to put more Naira together to be able to purchase products abroad than they needed to do previously, but for those who can generate income online, it’s the best thing to happen to the country. Talk about one man’s meat is another’s poison!

 

To make it even sweeter for online income seekers is the huge amount of money being pumped into online advertising by individuals and corporate organizations that are targeting the huge Nigerian and global Internet users.

 

A lot of this advertising money is now going into online videos as it has become easier for Internet users to stream videos from various devices, including phones.

 

Since more people are now watching videos online, the YouTube platform has increasingly become very attractive to advertisers who spend a lot of money on YouTube to be able to reach its massive users.

 

And of course the sweetest part of this opportunity is that anyone can draw from the huge cash available on YouTube to create a consistent source of income for themselves. All that is needed is to create videos for YouTube.

 

SuccessDigest spoke with Mr. Toyosi Oyetunji who is a social media enabler for Google, which owns YouTube recently, and he disclosed a lot of information about this opportunity.

 

Read on …

 

What Is YouTube All About?

Well, YouTube is one of the products of Google - so, YouTube is like a sister company to Google. Sometime ago, 10 years to be precise, Google bought over YouTube, and today, it is the biggest video platform in the world.

 

It is also a search engine like Google. YouTube is where you search for videos of anything you want to watch. You can find videos on several topics, for instance, videos on how to do facial make up, how to cook Ogbono soup, etc.

 

In a nut shell, it is a video based search engine, where people can go and search for information or learn something. For instance, I learned how to handle cameras on YouTube.

 

What Kinds Of Videos Can One Create?

You can create any kind of video, except illicit ones - anyone that is not morally accepted, because there is no restriction to accessibility, as children can just go there, click and watch.

 

For instance, my daughter often goes on YouTube to watch cartoons and the likes... So, you can upload educational, instructional, religious, musical, entertainment, comedy, football, and political contents on YouTube. It is safe and gives a global reach to you. The exceptions are just the illicit contents that can't be consumed by the public.

 

How Can One Go About Creating The Contents?

It is as simple as using your phone to record a video and uploading it directly on YouTube. You don't have to be a professional or an expert.

 

Though, as you go on, you may want to improve on the quality of your video, but ordinarily, I can use my phone to record an event and share to people as it is done in Facebook.

 

Don't forget, it is a social media platform like your Facebook. So, you can start with your phone to having a big production setting - it has no limit or entry limitation, just have a video and the sound must be very good.

 

Is There Need For Any Form Of Expertise, Equipment, Or Training?

Well, it depends on what you want to do. It ranges from the little phone production to having a big production outfit.

 

It also create avenue for you to make money with your content. There is no need for any expertise, no need for getting certain equipment or training on how to create YouTube video content.

 

What you only need to do is to be a YouTube partner, simply by filling and submitting a form online.

 

Thereafter, Google will reach out to you and create what is called an Adsense for you. Once you have your Adsense account, you upload your videos and monetize it - money is going into your account every day as people are watching the contents.

 

What Is The Guarantee That It Will Be Profitable?

Anything online seems profitable, but it depends on the quality and acceptability of your videos. If it is the one that is widely acceptable, like comedy and entertainment, you can make good money. These kinds of videos are doing very well online. People love entertainment and comedies videos a lot. Such videos usually have hundreds of thousands views within a short time.

 

Basically, it is how much interest people have and accept your content online that determines how much you can make from it. For instance, "oga @ the top" had almost a million views in a week - that tells how funny it is.

 

Capital Requirement

It does not require much capital, once you have your phone and you have Internet connection to upload your videos, you are good to go! Though, it might consume Internet bandwidth, but it is not capital intensive like people may think. You only need to make sure the sound is good - because if the sound is bad, people who want to watch will just drop off.

 

How Soon Can Someone Start Expecting Returns?

It takes a while, as you have to build followership, people must trust your site and the contents must be consistent. The word consistent is very important - if they come on every week and they are seeing good and interesting stuff, they will subscribe.

 

By this, you will build your subscriber base which gives you the loyalty from viewers to come back every time. So, it takes a while to build followership and a hard work to be consistent in dropping videos on a regular basis.

How Much Should One Be Expecting To Make?

 

You can't envisage that now, because you don't know how acceptable your videos will be and how many views they may have. You are paid per a thousand views, so you have to have more views to earn your money.

 

For Someone Who Is Uploading Videos Regularly And Getting Things Right, How Much Can He/She Possibly Make?

You can make between $2 to $20 per thousand views. So, like I have earlier said, what you can make varies depending on the acceptability of the kind of video content you have.

 

For instance, entertainment and football content can earn more money, because they are highly consumed contents, loved by people. So, if you have 200,000 views and you are making $5 per thousand views, your money will be $1,000 in a month.

 

The beauty of this opportunity is that you can build upon whatever income you are making by dropping more videos. Imaging having one million views in a month at $5 per thousand views, that’s a monthly income of $5,000.  

 

What Are You Actually Doing For Google In Nigeria?

Well, I help people who want to generate video content to do it - I help them to create quality videos. For instance, if you don't have a camera, my company will help you create the videos you want to do with our camera and upload it.

 

This is just for you to be comfortable creating content for YouTube, that’s what I do for Google. I’m like a third party between Google and people who want to create video content. I come with my equipment to help shoot the video, direct it, upload it, and also teach you how to upload it.

 

Is There Any Assistance Google Provides For People Generating YouTube Videos?

Yes, there is. That is what they are doing through me. My company helps you with camera to shoot your videos and upload them. It is almost as if you are not paying anything - camera is for free, and I help upload on the Internet. So, when you start making money, you can then get your own camera.

Are You In Need Of Quick Cash?

Discover 5 Products That Can Put At Least N12,000 In Your Pocket Today!
 
If you are in need of quick cash, one of the surest ways you can achieve the desire is to get a product with huge customer appeal and locate people who have a hot need for it and can afford it. If you can do this, and also make sure your price is reasonable, then be rest assured that you will come back home with your pocket loaded.

There are some products that are very useful to a lot of people, but are not commonly available in the market, or that people will not normally go to the market in search for them, but when you bring them to their attention they will gladly buy them and you will make a handsome profit.

This kind of business concept where you look for unique products that provide certain value to specific users, but which the users don’t usually go out to search for in the open Mr. Benjamin Ibadin, CEO, Marketing InfoWorld (MiWorld) Nig. Ltd, has shown to be highly lucrative and has made fortune to many individuals.

Even though people who use these products don’t usually go out looking for them to buy, it is a fact that when the products are presented to them by smart marketers they mostly buy.

If you are looking for an easy way to start a business or make money, this is certainly one concept you can work with.

This week, we bring you five unique products with huge population of user base that you can start selling today and go home with money in your pocket.

It is our belief that any of these products can fetch you a minimum of N12,000 a day income. All you need to do is to identify the people to sell to and work out a strategy to expose your product to them.

With a good marketing strategy, you can get at least six users to buy in a day (mind you, there are hundreds of thousands of potential users waiting for you to contact them). And let’s say you make a minimum of N2,000 per piece as profit, that means you have made N12, 000 for the day.

Another beautiful thing about this business concept is that you can work from home at your convenience, on fulltime or part-time - you are your own boss!

Now let’s look at what these products are, with Mr. Benjamin Ibadin, CEO, Marketing InfoWorld (MiWorld) Nigeria Limited, who is the importer of these products, as our guide:

Air Inflated Mattress

The first product we will look at is the portable air inflated mattress that can easily be taken anywhere. It is very handy and not something that is heavy. Its usage can be, for instance, if you have a church programme, a beach outing, or you have an unexpected visitor.

With this product, it is advised that interested marketers or resellers must have a target market, like the church camps or other camps where they can sell to and realize some N2,000 profit.
It is a product that is not easily seen out there if you want to buy it in the market, so this is what makes it unique. This is also a product that easily attracts higher sales, as people get elated seeing it for the first time, and money can be made as well by selling to members of your household or neighbourhood.

Features:

Owing to the fact that it is an air inflated mattress, it assists and enhances sweet and sound sleep any time of the day. Here are some of its features:
1. It is a portable “4 by “6 inches and 137 cm x 183 x 22.5cm in size bed, which can be taken from one place to the other.
2. It is very convenient to sleep or relax on – very soft, convenient and comfortable for two people.
3. It also comes with its own pump to make it ready for sleep any time.

Price/Profit Potential:

We sell to interested resellers at the rate of N6,000 per piece and depending on whom the reseller is selling to, he can sell at the rate of N8,000 to N10,000. Most of the time, we do advise interested reseller or marketers to reach out to cooperative organizations, as they are the people who can buy in bulk from them. Even if they are making like N500 or N1,000 per one, they will be realizing very considerable amount of profit at the end of the day selling in bulk in one transaction. Also, if they are able to treat their corporate customers well, they can be making a life-long earnings.

Why Must A Reseller Go For This Product?

Well, a reseller or marketer should go for this product because it is a product that is not commonly found in the open market and the price is not being controlled by the market, but a product that you have control over the price to sell.

Barbeque (BBQ) Grill

This product is used to roast meat of different types. It is also used to roast plantain and maize. Now that Easter celebration is coming on and a whole lots of people will be engaged in a lot of cooking, there is need for the BBQ Grill. Furthermore, this product can be used within your environment to make barbeque for yourself at different types of parties – be it for students or birthday parties, or better still when you are just relaxing at home and you feel like doing a party within your neighbourhood or thereabout, you can just bring out the barbeque grill and start the roasting.

There are different types of BBQ Grill, these include charcoal BBQ grill and the electric type, and of these two major types, we have the table top and the standing types of both the charcoal and electric grill.

Note: The Standing charcoal BBQ grill is for outdoor use, birthday parties, camps, beach, and so on. The price is N8,000 for resellers, which they can sell for N10,000 as the case may be.

The electric standing BBQ grill is for N8,500 and you can sell at the rate N10,000. The electric table top BBQ grill is for N5,000 and you can sell at the rate of N7,000.

How Profitable Is This BBQ Grill?

Actually, if a marketer or reseller decides to go into marketing this unique product and the reseller is buying from us, they will enjoy the benefit of a good and considerable price. It is easy to sell this product and the price is good.

Price/Profit Potential:

For the table top type, the price is simply N4,000 for the interested reseller who wants to buy from us, while the price of the Standing type is simply N8,000. Don’t forget that for these two types, we have their charcoal and the electric types. So, looking at the profit potential for each – a reseller can conveniently sell the one of N4,000 at the rate of N6,000 and he/she can also conveniently sell the one of N8,000 at the rate of N10,000 to end users.

How Do Both Types Of BBQ Grill Work?

Well, you should be aware that the charcoal type will entail that you pack charcoal in it, set fire on the charcoal and it will be set for use. But the electric type simply works by plugging it to your power source at a party or anywhere you may find yourselves, put anything you want to roast (chicken or whatever) and it is set for use.

Benefit Of The Electric BBQ Grill

The essence of these products is that it makes the fat and oil to be healthy for cooking, by extracting the fat and oil and retain the natural flavor and nutrients. It also has cholesterol extinction, so whatever you are eating – meat and so on, you are eating the one without fat and oil.

Why Must A Reseller Go For These Products?

Well, aside the above mentioned benefits, some people might still be misconstruing the product to be beneficial for only the party oriented people, but I will say no, as it is also bought as souvenirs for guests. Again, you know that everybody eat meat or fish at home and a whole lot of people are trying to avoid too much oil, that’s the essence of BBQ grill.

Simple Marketing Strategy To Sell This Product

The simple marketing strategy I will advise resellers to use is to meet with and approach prospective people who are getting ready for marriage; get in touch with different companies or cooperative societies, where you can always get positive responses from. Even by going from one office to the other as a freelance marketer, you will be able to sell something and come home smiling at the end of the day. You will always sell one or two products as a freelance marketer, making like N6,000 to N7,000 a day, depending on how aggressive you are.

Tyre Inflator

Features:
Tyre inflator pumps your tyre anywhere at any time, it is a must have by every vehicle owner. Resellers can capitalize on the fact that there are thousands of vehicles in Lagos alone.
This product, which is for car owners seems unique still because not everybody or car owner has the product or knows its effectiveness. There are hundreds of thousands of vehicle everywhere in

Nigeria generally and Lagos in particular. So, I think the product is a must have for every car owner in case of situations beyond control at times.

You can wake up in the morning just to find out that your tyre is down and you can’t just drive it to the vulcanizer’s place to inflate it. So, it saves you the stress of going round to look for someone who will help in jacking it down and looking for a vulcanizer to inflate it by removing, inflating, and replacing the tyre mechanically.

How Does It Operate?

Well, this is a product that can be easily used by anybody, even by a woman. There is a very long wire with a plug, which you will insert into the direct lighter inside your car (the space you use to plug your phone) and you can inflate all the four tyres.

So, all you just need to do is to put on the ignition of the car, then you also see a on and off button on the machine – just put the valve of the tyre inflator machine to your tyre, scrap it and tighten it and press the on button to start pumping. In addition, the machine comes with a gauge, which is on top of the tyre inflator, so you just put it on whenever you want to check the air gauge. It is very convenient, as you can pump your tyre anywhere at any time.

Price/Profit Potential

To start with, they are of different sizes – we have the ones that can pump big tyres which is in a briefcase and the one that can pump normal tyres (saloon cars). The one that can pump saloon cars is sold for N8,000, which a marketer or reseller can sell at the rate of N10,000 or N12,000. Therefore, you can conveniently make a very good margin reselling the product. If you are able to sell two or three in a day, you will be going home with good money.

Simple Marketing Strategy To Sell The Product

This product has a very good profit potential, because virtually a whole lot of people are vehicle owners in Lagos and other major cities. So, as I have said before, you will just have to approach car owners or one or two car owners in your neighbourhood; they can buy from you and you can earn your money by referrer. For instance, last year we had people who came from the House of
Assembly in Abuja to pick the product from us with a view of giving it out as a gift. It is a very good gift item! We also advise interested marketers to do handbills or posters to be pasted at strategic locations with their details for buyers to get in touch with them – a marketing strategy.

Meat Grinder

This is really a new and unique product that can be used by people who want to go into the production of meat pie, sausages, and other snacks to grind the meat that is used. The need for this product is on the top gear as there are many people who want to go into production of snacks. So, with the meat grinder, an entrepreneur in that line of business can conveniently make cool and regular income.

Price/Profit Potential:

The price for this product that our organization can give out is N5,000, while you can as well always add small margin to the price you got from us. You can sell at the rate of N7,000, or if the quantity is in bulk, you can sell at the rate of N6,000, as the case may be. It is advised to add small margin to the cost price; you will be making N2,000, but if you are selling in large quantity, you will be making N1,000 per one. That patronage will be consistent and you will be making your money the more if your price is on the low side.

Benefit Of Meat Grinder.

Well, the fact that the meat grinder doesn’t make use of electricity makes it a good one, you just use your hand to do it – mechanical means. This gives it the advantage of no power failure during the slated period of production and you are assured of a smooth production.

Rechargeable Fan

To start with, if you are talking about rechargeable fan in Nigeria, we are the number one marketing company before any other neighbouring company came into the business. We still remain in the business, even when others don’t have to sell, we still have to sell and we are able to reach out to our loyal customers. We really know that we don’t want to fail our customers, as they are really there for us and more people are still coming. In a nut shell, we remain the number one front runner of this business, though available everywhere, we provide after sales services with lower price.

How Does It Work?

I will say it is as simple as ABC! You just have to get it connected to a source of power supply with a view to charging it for like two to four hours or thereabout and you just put it on by the time there is no light or in the night.

Price/Profit Potential

The reason we are still there for our esteem customers is also in the area of price. For instance, if others are selling it for like N18,000, because of the dollar rate, we still sell to our loyal resellers at a good price – at the rate of N15,000, while the interested marketer can go out and sell it for N17,000 and above. If I must tell you, some resellers are selling at the rate of N20,000 – you could see the profit margin of marketing this product. But in my own perspective, if you are able to realize like N2,000 each, at the end of the day, something reasonable will come out.

Why Will You Convince An Interested Marketer Or Reseller To Market This Product?

Well, it depends on the situation at hand presently. The power generation and supply in the country at present is not favourable at all, so most Nigerians are in need of the product. A lot of people don’t know about the product, even presently (as at the time of filling this report), someone is saying the product is unbelievable, let alone what people were saying about it seven years ago when we brought the idea newly. So, there is need for more people to be aware of the rechargeable fan, and yes, people still need the product.

What Has Been Your Contribution To The Success Of Your Resellers?

Well, to start with, a whole lot of people have really patronized us, many have started small buying one or two products to resell, but today they have become big time marketers and have made lots of money for themselves.

We have been assisting our resellers or marketers by providing them support, including giving them credit facilities sometimes.
Is There Any Special Discount For SD Readers?

Yes, there will be some special discount for people who come from reading about the opportunity in SuccessDigest newspaper. We are ready to give out reasonable discounts.

Conclusion:

In conclusion, if you are interested in marketing any of these products, you can reach Mr. Benjamin Ibadin at his Ikeja Office:

Marketing InfoWorld (Miworld) Nigeria Limited,1, Badhiru Owen Street, Off Medical Road, Ikeja, Lagos.
08062818333, 08029673365, WhatsApp: 08168268916.

How To Create Your Business Mission Statement

A mission statement defines what an business is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.

A well-developed mission statement is a great tool for understanding, developing, and communicating fundamental business objectives, and should be expressed in just a paragraph or two. If you read it out loud, it should take about 30 seconds. And it should answers questions people have about your business, like:

• Who is your company?
• What do you do? What do you stand for? And why do you do it?
• Do you want to make a profit, or is it enough to just make a living?
• What markets are you serving, and what benefits do you offer them?
• Do you solve a problem for your customers?
• What kind of internal work environment do you want for your employees?

A mission is different from a vision in that the former is the cause and the latter is the effect; a mission is something to be accomplished whereas a vision is something to be pursued for that accomplishment.
The commercial mission statement consists of 3 essential components:

1. Key market: Who is your target client or customer (generalize if needed)?
2. Contribution: What product or service do you provide to that client?
3. Distinction: What makes your product or service unique, so that the client would choose you?

Too many company mission statements don't follow the few simple rules necessary to be truly effective and memorable. Here are three tips on writing one that will resonate with customers--and employees.

Start with a Market-Defining Story
You don’t have to actually write the story—it’s definitely not included in the mission statement—but do think it through: Imagine a real person making the actual decision to buy what you sell. Use your imagination to see why she wants it, how she finds you, and what buying from you does for her. The more concrete the story, the better.

Define How Your Customer’s Life is Better Because Your Business Exists
Start your mission statement with the good you do. Use your market-defining story to state whatever it is that makes your business special for your target customer.

Consider What Your Business Does for Employees
These days, good businesses want to be good for their employees. If you’re “hard numbers”-oriented, keeping employees is better for the bottom line than turnover. And if you’re interested in culture and employee happiness, then defining what your business offers its employees is an obvious part of your strategy.

Use the information in this article to create a great mission statement for your business.

Understanding Applications

What is an application?

You may have heard people talking about using an application or an app. But what exactly does that mean? An app is a type of software that allows you to perform specific tasks. Applications for desktop or laptop computers are sometimes called desktop applications, and those for mobile devices are called mobile apps. When you open an application, it runs inside the operating system until you close it. Most of the time, you will have more than one application open at the same time, and this is known as multitasking.

App is a common term for an application, especially for simple applications that can be downloaded inexpensively or even for free. Many apps are also available for mobile devices and even some TVs.

Types of desktop applications

There are countless desktop applications out there, and they fall into many different categories. Some are more full-featured (like Microsoft Word), while others may only do one or two things (like gadgets). Below are just a few types of applications you might use:

• Word processors: A word processor allows you to write a letter, design a flyer, and create many other types of documents. The most well-known word processor is Microsoft Word.
• Personal finance: Personal finance software, such as Quicken, allows you to keep track of your income and expenses and create a budget, among other tasks. Most personal finance programs can automatically download information from your bank so you don't have to manually type in all of your transactions.
• Web browsers: A web browser is the tool you use to access the Internet. Most computers come with a web browser pre-installed, but you can also download a different one if you prefer. Examples of browsers include Internet Explorer, Firefox, Google Chrome, and Safari.

• Games: There are many different games you can play on your computer. They range from card games such as Solitaire to action games like Halo 2. Many action games require a lot of computing power, so they may not work unless you have a newer computer.
• Media players: If you want to listen to MP3s or watch movies you've downloaded, you'll need to use a media player. Windows Media Player and iTunes are popular media players.
• Gadgets: Sometimes called widgets, these are simple applications you can place on your desktop (or on the Dashboard if you're using a Mac). There are many different types of gadgets, and they include calendars, calculators, maps, and news headlines.

Installing applications

In order to work, an application usually has to be installed on your computer. Typically, installation is as simple as inserting the installation disc and following the instructions on the screen. For software downloaded from the Internet, you can usually double-click it after it is finished downloading and then follow the instructions on the screen. Many applications include a readme file (for example, readme.txt), which includes installation instructions and other information.

Use caution when downloading software because it can contain viruses or other malware. If you have an antivirus program, you should scan the downloaded software before installing it. For more information, learn about Protecting Your Computer from Internet Threats in our Internet Safety tutorial.

Files and applications

Each application on your computer has a group of file types—or formats—it is able to open. You generally won't have to figure out which application will open your files. When you double-click a file, your computer will automatically use the correct application to open it, as long as the application is installed on your computer.
If you don't have the correct application installed, you may not be able to open the file. However, in some cases you can open the file with a web application that runs in your browser. For example, if you don't have Microsoft Word, you can open Word documents with Google Docs. To learn more, you can visit our lesson on Understanding the Cloud.

If you're not sure what a file's format is, you can look at the extension at the end of the file name (such as .docx, .txt, or .jpg). On some computers, the extension may be hidden, and you may need to look at the icon to determine the file format.

Mobile apps

Desktop and laptop computers aren't the only devices that can run apps. You can also download apps for mobile devices like smartphones and tablets, which opens up many new possibilities. Here are a few examples of mobile apps:

• Flipboard: Flipboard allows you to create a personal news feed by choosing topics, authors, and publications you like. The app will keep track of what you like and deliver content that interests you. You can even create your own online magazine for other Flipboard users to read.
• Wolfram|Alpha: Wolfram|Alpha is basically a giant searchable encyclopedia for any kind of science, language, or math question you might have. You can access Wolfram|Alpha on the Web or download the app for your mobile device, and the company makes specific reference apps for different subjects as well. But the basic Wolfram|Alpha app will give you access to data on the greatest number of subjects from your tablet or phone.
• TuneIn Radio: TuneIn Radio allows you to stream talk radio, music, and podcasts from around the world. It can be downloaded on your computer as well as to your phone or tablet, so you can listen to whatever interests you anywhere you have Internet access.

Compared with traditional applications, mobile apps are relatively inexpensive. Some of them cost as little as $0.99 and others are free, although they may require you to make in-app purchases to access some functions. If your mobile device has an Internet connection, you can download apps directly onto it. Otherwise, you can sometimes download them to your computer and then transfer them over.